EXplain and PREdict

The most prominent tasks of every theory are to explain former incidents and to predict future developments.

[…]

All non random decisions to select objects are based upon at least two conditions: the characteristics of objects to be selected and selection criteria. (e.g. apples for pie shall smell and taste good; apples for decoration shall look good)

 

Kepplinger & Ehmig 2006; Communication 31; S: 25-43

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