EXplain and PREdict

The most prominent tasks of every theory are to explain former incidents and to predict future developments.


All non random decisions to select objects are based upon at least two conditions: the characteristics of objects to be selected and selection criteria. (e.g. apples for pie shall smell and taste good; apples for decoration shall look good)


Kepplinger & Ehmig 2006; Communication 31; S: 25-43

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